What are the most popular equestrian brands?

There are a lot of different equestrian brands on the market offering various products for horses or riders, keeping them comfortable, safe and even stylish. In this blog post, we'll discuss some of these equestrian brands, how they came to be and what they offer. We'll also give you some tips on how to choose the right brand for your needs. Keep reading to learn more!

What makes a good equestrian brand?

That depends on what their ideal client considers good. Quality? Durability? Budget options? Innovation? Core values? High quality materials like genuine leather are signs of quality. Tough stitching and construction methods are signs of durability. Well designed clothing and apparel are signs of brands that focus on style.

What is your priority when it comes to assessing what is good? Let us know in the comments.

Our favorite equestrian brands

Rebel Equestrian

Rebel Equestrian was established in 2019 by Terri just outside of Vancouver, British Columbia, Canada. Terri has created her Rebel Equestrian brand due to equestrianism being largely unattainable. Her goal was to create a brand that is affordable and offers great value with unique equestrian products that are bold and accessible to all.

Her collection offers saddle pads, boots, bridles, spurs, stirrups, apparel and other horse tack that are both stylish and affordable and keep you and your horse safe and comfortable. All of Rebel Equestrian products were created by horse owners. Rebel Equestrian feels like your small local tack store on a global scale. 


Ariat is one of the top equestrian brands, leading manufacturer and marketer of innovative, high-performance footwear, apparel, and equipment for equestrian athletes around the world. Founded in 1993 with a passion for horses and riders, Ariat revolutionized riding boots with the introduction of advanced comfort and performance technologies.

Ariat's commitment to innovation has led to the development of several industry-first technologies, including the Ariat EquiLeather TM synthetic leather, which offers the look and feel of real leather without the drawbacks; and the Ariat ATS footbed system, which provides superior stability and cushioning for all-day comfort.

The company's products are also known for their durability, style but with a premium price tag. Ariat uses only the highest quality materials and construction methods to ensure that its products can withstand the rigors of riding. And, with an eye for equestrian fashion, Ariat designs its products to be both functional and stylish.

Ariat offers a wide range of products for equestrian athletes, including footwear (boots, shoes, and sandals ), apparel (shirts, show jackets, vests, breeches), and equipment (saddles, bridles, halters) for a variety of styles (dress, field, work, and casual) and functionality (water-resistant and breathable fabrics) for men, women and children.


Tattini is an Italian brand that has been manufacturing saddles for nearly 200 years. The company originally used traditional methods to create its products but has since adopted more modern techniques. Tattini's products are known for their quality and durability.

The company consults with top riders and trainers to ensure that its products meet the needs of equestrian athletes. Tattini also offers a wide range of products for both male and female riders, including footwear, apparel, and equipment.

Asmar equestrian

Asmar Equestrian is a Canadian company created by Noel Asmar that has been designing and manufacturing equestrian products for over 20 years. The company's products are known for their quality, functionality, and style.

Asmar Equestrian offers a wide range of products for both men and women, including footwear, apparel, and training equipment. The company also offers a line of children's products.

Asmar Equestrian is dedicated to providing the highest quality equestrian products on the market. The company's product development team works closely with riders and trainers from around the world to design products that meet the specific needs of equestrian athletes.

Aztec Diamond Equestrian

Aztec Diamond is a UK-based equestrian fashion brand that offers sleek, chic base layers for both horse riders and gym-goers. The brand was founded in 2014 by Ellen Whitaker, to provide contemporary, luxury pieces at an accessible price point. Today, Aztec Diamond is supported by several high-profile riders, including Olympic medalist Charlotte Dujardin.

Good quality, sustainable solutions, and high attention to detail are just some of the reasons why Aztec Diamond has become so popular among riders of all ages and disciplines. Whether you're looking for something to wear around the barn or you're wanting to add a touch of luxury to your riding outfit, Aztec diamond has something for everyone.

Black Heart Equestrian

Black Heart Equestrian is a United Kingdom-based company that offers a range of stylish and affordable horse riding wear. The company was founded in 2017 by Erin Williams and has since become a popular choice for both casual and competitive riders alike. Black Heart Equestrian's clothing range is both stylish and informed, offering riders the perfect mix of comfort and function.

The brand is also known for its high-quality base layers and trail riding leggings, which are perfect for both everyday riding and competition. Black Heart Equestrian is proud to be supported by some of the world's great riders, including Olympic gold medalist Charlotte Dujardin.

Sergio Grasso

Sergio Grasso is an Italian company that has been making high-quality riding boots since 1979. The company is based in Italy.

Today, Sergio Grasso is one of the top equestrian brands of horse riding boots in the world, and their products are worn by some of the best riders in the sport. The company sponsors several international riders and teams, and their boots are used by riders of all levels, from amateurs to professionals.

Sergio Grasso boots are known for their quality, comfort, and style, and they are a favorite among riders who want the best for their horses.

Holland Cooper

Holland Cooper is a British luxury lifestyle and equestrian fashion brand, established in 2007 by Jade Holland Cooper. The brand is based in the heart of the English countryside in Staffordshire. Holland Cooper designs and creates beautiful, classic clothing and accessories for horse riders, inspired by a love of all things equestrian.

The brand has become renowned for its quality and style, with a strong focus on classic British design. The Holland Cooper aesthetic is elegant and timeless, yet still able to stand out from the crowd.

The brand has attracted a loyal following of both horse riders and non-riders alike, thanks to its unique take on British style. Notable fans of Holland Cooper include HRH The Duchess of Cambridge, Cara Delevingne, Sienna Miller, and Pippa Middleton.


Dublin is a much-loved equestrian brand that has been creating quality rider apparel for over 40 years. The Dublin story began in 1980 when a small range of jodhpurs was developed in Australia. This initial success led to the brand expanding into Europe, Australia, New Zealand, and the USA; and today, the Dublin range includes casual wear, jodhpurs, breeches, footwear, riding hats, and competition clothing.

Riders know that it’s the little things that make a big difference when you’re spending time with your horse. That’s why Dublin puts so much care and attention into creating quality rider apparel that is comfortable and stylish. Dublin is an authentic equestrian brand that understands the needs of riders – because Dublin is riders.

Dover Saddlery

Dover Saddlery brand riding apparel, equestrian wear, bridles, saddles, horse riding helmets and other tack is developed by riders, for riders. Leveraging nearly a half-century of equestrian expertise and worldwide contacts in the equestrian industry, product development teams at Dover Saddlery can offer just the right choices for you and your horse. Whether you compete at the international level, your local circuit, lesson weekly or simply enjoy leisurely rides, you can count on the Dover Saddlery brand for a full selection of products to outfit your horse and yourself in complete comfort and classic style.

The Dover Saddlery brand traces its origins back to 1975 when Jim Powers had the idea to offer riders in New England a shop dedicated to providing a broad selection of the best tack available from around the world. His vision was to use the knowledge he gained from having trained and competed with top international riders to select and develop the best products for horse care and riders.


Musto is the world’s leading sailing brand and a British leader in shooting and equestrian sports. They use the same fabric technology that protects the ocean racers and keeps them dry and comfortable whether they are in the saddle, shooting or practicing any outdoor activities.

Musto designers are fanatical about detail and style. From the precise placement of ergonomic panels on active jackets to the careful crafting of the handmade leather shoes, this is where style meets hi-tech performance.


Equinavia is a passion project that was born out of our love for horses and horse riding. The brand started in Scandinavia nearly 40 years ago to provide high-quality products that improve the well-being of both horses and riders.

Over the years, they have expanded our collection to include a wide range of items, from saddles and bridles to supplements and fashion items, all while remaining true to our core values of quality, value, and style.


What is your favorite horse tack brand? Let us know in the comments. And then browse to our horse tack collection and pick something special for you or your horse .

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